Hi. I'm Si, a highly experienced digital director and design lead.

I do research, strategy, service design, product design, interaction design, team building and management. I lean on over twenty years of experience in digital and design to help people, teams and organisations work out what they need to do, design it, and make it happen.

Currently I am working for NHS BSA and Difrent as a service designer on NHS Jobs until the beginning of November.

In my free time I:

  1. coordinate the Leeds gov design meets (a regular meet-up for people in and around Leeds who are designing and making public services)
  2. help teach service design at Leeds Service Jams and Leeds GovJams
  3. guide young people to design and make with code and technology at Bradford CoderDojo
  4. am a part-time lecturer on design and communication at Leeds Beckett university
  5. write posts on my blog


In previous roles, I have:

  1. spent just over a year and a half at DWP Digital as an interaction designer and a service designer
  2. helped with leading design at NHS Digital on the NHS Beta programme
  3. been lead interaction designer at HMRC Digital
  4. held director and head of positions at the agencies Home, Bloom, and Brahm
More of that stuff is on LinkedIn.

Back in the early 2010s I spent spare time over several years co-organising Leeds Digital Festival with people like Leanne Buchan.

I am proud to have been one of the co-founders of award-winning Grimsby Town fanzine Cod Almighty. I do not contribute to it these days. Still read it, though.

Get in touch and links

My contact details are here.

You can also find me on Twitter, Instagram, LinkedIn, Speakerdeck, Github, Strava, Goodreads, and Internet Movie Database.

Recent posts on my blog

11 October 2019
Weeknote for weeks 40 and 41 of 2019, 30 September to 13 October

10 October 2019
The service experience

7 October 2019
Run notes for September 2019

30 September 2019
Weeknote for weeks 38 and 39 of 2019, 16 September to 29 September

26 September 2019
The problem observed

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