Here’s a list of books that I recommend to people interesting in design, copywriting, advertising, creating good ideas, and all that stuff.

When possible I’ll add some short notes about why they’re good reads.

The Design of Everyday Things Don Norman

User Story Mapping Jeff Patton and Peter Economy

Lean UX: Applying Lean Principles to Improve User Experience Jeff Gothelf

This is Service Design Thinking Marc Stickdorn, Jakob Schneider

Ogilvy on Advertising Confessions of an Advertising Man Both David Ogilvy

The Art of Writing Advertising Denis Higgins interviews Bill Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves

The Signal and the Noise Nate Silver

The Art of Client Service Robert Solomon

Creative Mischief Dave Trott

Lean Startup Eric Reis

Marketers Are From Mars, Consumer Are From New Jersey Bob Hoffman

Scientific Advertising Claude C. Hopkins

A Technique for Producing Ideas James Webb Young

Think Small Dominik Imseng

Creativity, Inc Ed Catmull

The Brand Handbook Wally Olins