Hi. I'm Si, a highly experienced digital director, specialising in

— service and product strategy
— service, interaction, and user experience design
— people, team, and culture building

What does that mean? I help people, teams and organisations design and make things that people want to use and can use – by understanding people's needs.

I am currently contracted to do design at DWP Digital until the middle of April 2018.


Previously I have helped with design at NHS Digital on the NHS Beta programme, lead interaction designer on HMRC's digital services, and held senior positions at Home, Bloom, and Brahm. More of that stuff is over on LinkedIn.

I coordinate Public Design WY, a meet-up in West Yorkshire to talk about public design, help teach service design at GovJam in Leeds, guide young people to design and make with code and technology at Bradford CoderDojo, and lecture at Leeds Beckett university.

You can also find me on Twitter, Instagram, LinkedIn, Speakerdeck and Github.


Recent posts on my blog

23 February 2018
Africa chorus lyrics posters

5 February 2018
Leeds gov design meet number 1

23 January 2018
“The prototype”

20 January 2018
DWP Digital Leeds design notes, number 1

12 January 2018
Antennas up. Receive and send.

View all blog posts →