I'm Si, a highly experienced digital director and design lead.

I help people, teams and organisations work out what they need to do, help design it, and then get it made. I do strategy, team building and management, service design, product design, interaction design, to sort - and sometimes fix - the basics – and then look at innovation.

I currently work as a freelancer. I am contracted as an interaction designer at DWP Digital until the middle of October 2018.


Previously I have helped with design at NHS Digital on the NHS Beta programme, lead interaction designer on HMRC's digital services, and held senior positions at Home, Bloom, and Brahm. More of that stuff is over on LinkedIn.

I coordinate Public Design WY - a meet-up in West Yorkshire to talk about public design - and the Leeds cross gov design meetings, help teach service design at Leeds Service Jams and Leeds GovJams, guide young people to design and make with code and technology at Bradford CoderDojo, and lecture at Leeds Beckett university. Back in the early 2010s I spent several years giving time to help organise Leeds Digital Festival.

If you want to get touch my contact details are here. You can also find me on Instagram, Speakerdeck and Github.


Recent posts on my blog

18 May 2018
DWP product owners meet

22 April 2018
Pay to opt out

18 April 2018
Leeds gov design meet number 2, done

17 April 2018
WTF signage

4 April 2018
Leeds cross gov design meet number 2

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