Hi. I'm Si, a highly experienced digital director, specialising in

— service and product strategy
— service, interaction, and user experience design
— people, team, and culture building

What does that mean? I help people, teams and organisations design and make things that people want to use and can use – by understanding people's needs.

I am currently contracted to do design at DWP Digital until the middle of April 2018.


Previously I have helped with design at NHS Digital on the NHS Beta programme, lead interaction designer on HMRC's digital services, and held senior positions at Home, Bloom, and Brahm. More of that stuff is over on LinkedIn.

I coordinate Public Design WY, a meet-up in West Yorkshire to talk about public design, help teach service design at GovJam in Leeds, guide young people to design and make with code and technology at Bradford CoderDojo, and lecture at Leeds Beckett university.

You can also find me on Twitter, Instagram, LinkedIn, Speakerdeck and Github.


Recent posts on my blog

20 January 2018
DWP Digital Leeds design notes, number 1

12 January 2018
Antennas up. Receive and send.

10 January 2018
Looking ahead to service jams in Leeds during 2018

4 January 2018
2018 Bradford CoderDojos

2 January 2018
New year, new eyes on your work

View all blog posts →