I'm Si, a highly experienced service, interaction, and user experience designer.

I help people, teams and organisations design and make things that people want to use and can use – by understanding people's needs.

I currently work on NHS Beta as an interaction designer.


Previously I have been a lead interaction designer on HMRC's digital services, and held senior positions at Home, Bloom, and Brahm. More of that stuff is over on LinkedIn.

I coordinate Public Design WY, a meet-up in West Yorkshire to talk about public design, help teach service design at GovJam in Leeds, guide young people to design and make with code and technology at Bradford CoderDojo, and lecture at Leeds Beckett university.

You can also find me on Twitter, Instagram, LinkedIn, Speakerdeck and Github.


Recent posts on my blog

13 November 2017
Getting out of the way

9 November 2017
The strategy is...

15 October 2017
Chlamydia primary care design sprint, days one and two

26 September 2017
Broadacre 2017

20 September 2017
Air lines

View all blog posts →