Here’s a list of books that I recommend to people interesting in design, copywriting, advertising, creating good ideas, and all that stuff.
When possible I’ll add some short notes about why they’re good reads.
The Design of Everyday Things Don Norman
User Story Mapping Jeff Patton and Peter Economy
Lean UX: Applying Lean Principles to Improve User Experience Jeff Gothelf
This is Service Design Thinking Marc Stickdorn, Jakob Schneider
Ogilvy on Advertising Confessions of an Advertising Man Both David Ogilvy
The Art of Writing Advertising Denis Higgins interviews Bill Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves
The Signal and the Noise Nate Silver
The Art of Client Service Robert Solomon
Creative Mischief Dave Trott
Lean Startup Eric Reis
Marketers Are From Mars, Consumer Are From New Jersey Bob Hoffman
Scientific Advertising Claude C. Hopkins
A Technique for Producing Ideas James Webb Young
Think Small Dominik Imseng
Creativity, Inc Ed Catmull
The Brand Handbook Wally Olins